Myself and nearly 20 other bloggers descended upon the Target store, eagerly asking questions of the Target Canada Spokesperson Lisa Gibson and taking photos of everything and anything. It was really a wonderful experience, and a great opportunity to meet other bloggers - fashion, beauty, and otherwise.
The bright and inviting cosmetics aisle was a popular photo-op for us bloggers. They really do make this aisle pretty, don't they? Gibson says that the allure of this aisle is no fluke - the innovation known as "backlit fixtures" are a feature in the U.S stores brought purposely to Canada because they "bring out a lot of the pops of colours, and make a really nice environment to shop in". I couldn't agree more! As for new products, both the Sonia Kashuk and Pixi brands have made their way to Canada and - this is the best part- are at a price that's on par with the U.S.
The Billings Bridge location also boasts a large and well-stocked (except for fresh produce and meat, of course) grocery area. I was particularly distracted by the enormous display of cupcakes. Maybe the fact that it was almost lunch time had something to do with that :) Below is a fun Halloween display, offering up some rather interesting headgear for those of us who go big on Halloween. Who knows, I might just snag one of these!
As I'm sure was the case for most of the bloggers there, the Phillip Lim for Target collection was the highlight of the tour for me. There were a lot of oohs and aahs and careful plotting of shopping strategies, as the collection launches at the same time as the store opens for the first time, guaranteeing an extra flurry of insanity - or, rather, Lim-sanity. I'd really love to get one (or two...) of the mini-Pashli satchels, but the selection was small and I'm quite certain a few other of the bloggers had their eye on them too. We'll be thrown to the wolves tomorrow morning after our Blogger Breakfast, so keep your fingers crossed for me.
I wasn't too wowed by the selection of the clothing items in the collection, especially since some pieces are online-only - and Canada doesn't have online shopping yet. I asked Lisa Gibson about that, and she said that Target really wanted to get the brick-and-mortar store launches right in Canada first, but that it's definitely in the plan. So it's not a matter of if we're going to get online shopping, but rather "a matter of when".
So, that was my day today! And yes, I have a lot more photos and coverage of the Phillip Lim collection to share with you, but I'll be saving that insanity for tomorrow's post. Hopefully I'll be successful in my shopping - wish me luck!